February 10, 2013

UAB Design Alum Named Graphis Design Best

UAB Design Alum, Drew Watts (09) was awarded a gold and named Graphis 100 best in design, for his Ford Kids Escape project. Watts is currently working at Webster Design in Omaha, NE. Webster Design is an Interdisciplinary design firm working in print, web, environmental and packaging.

Watts explained: In the process of having a new Ford dealership built, an architecture agency behind the project came to Webster Design and asked us to create a play area that went beyond the typical crayon table and wooden train set. My concept was to create an outdoor space that would juxtapose the vast field of concrete and vehicles that are always associated with car dealerships.

We created a theatrical outdoor setting that would inspire the children to be imaginative and active. The small hills and the artificial grass also give the parents a comfortable place to sit, relax and interact with their kids as they wait for service.