April 6, 2010

IDEO Workshop - Jemison Lecture Series

Beau Bergeron of IDEO

IDEO Communication Designer, Beau Bergeron, spent 3 days lecturing, ideating, making, and remixing at UAB’s graphic design studios. His lecture, “How to Get Everything You Want out of School, Job Hunting and Life,” takes students on his own wild-ride to score the job of his dreams and live life by his own rules. Through his personal insight and experience, students learn to take control of their own design practice and future.

Using IDEO’s creative method of learn, look, ask, try–students brainstorm the idea of connecting a soda vending machine to cell phones and social networking. The session began with these words of wisdom, “No idea is too crazy, do not play it safe today!” Students worked, shouted and waved for 40 minutes, drawing out ideas on sticky notes. Beau worked the floor like a DJ at a party, shouting out “THANK YOU” and “REMIX IT!”

The workshop also featured a poster design session and a one-on-one portfolio review.