September 7, 2009

Saffron's New Identity for LITRO.

Litro /

How can you succeed in the über-competitive European service station market? Powerful brands crave for our attention on European highways. Our challenge was to create an attractive brand to compete in the cut-throat market of gasoline distribution.

A clean slate is always a great place to start. And that was precisely our approach to this issue, a re-definition of the service station. Together, with our client Rompetrol (Romania’s challenger to incumbent Petrom) and Eight Inc. architects we have rethought the service station. The answer is Litro, a concept as simple and compelling as its name. See the complete article at Saffron!