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Showing posts with label logo. Show all posts
Showing posts with label logo. Show all posts
September 12, 2009
September 7, 2009
Saffron Article on Brand Building
Brands used to be a guarantee of good quality. A product that did what it said on the tin laid a foundation of trust between consumers and a product. The likes of Disney, Coke and Sony built their reputation on consistently delivering quality products. ‘Sophisticated’ marketing, advertising and tag lines followed much later. See the complete article at Saffron!
Saffron's New Identity for LITRO.
Litro /
How can you succeed in the über-competitive European service station market? Powerful brands crave for our attention on European highways. Our challenge was to create an attractive brand to compete in the cut-throat market of gasoline distribution.
A clean slate is always a great place to start. And that was precisely our approach to this issue, a re-definition of the service station. Together, with our client Rompetrol (Romania’s challenger to incumbent Petrom) and Eight Inc. architects we have rethought the service station. The answer is Litro, a concept as simple and compelling as its name. See the complete article at Saffron!
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