UAB Design Graduate Awarded CORE77

Last week, Alyssa Lauren Mitchell was awarded a Student Runner-up award in the Packaging category for the Core77 2012 Design Awards program. The project, Split Milk, is for the Earth Fare milk products made of French Paper Company’s Smart White line to employ the mill’s commitment to conservation. The concept highlights a growing trend in America’s eating habits. The cows that appear across the packaging rotates so that the cartons form a shelf stable system and also encourages the consumer to interact with the product.

Recognizing excellence in all areas of design enterprise, the Core77 Design Awards celebrates the richness of the design profession and its practitioners. In 2012 there were 17 categories of entry, providing designers, researchers and writers a unique opportunity to communicate the intent, rigor and passion behind their efforts. From client work to self-initiated projects, entrepreneurial to pro-bono engagements, the Core77 Design Awards embrace a wide diversity of enterprise: commercial, cultural, social, environmental and discursive.

For more information about the full awards program please go to Core77DesignAwards.com

Design Students Packaging on Display

Jin Chung, Jennifer Waycaster

UAB Graphic Design students recently completed a packaging project for ARS 350 Intermediate Design. Students were asked to create a design for a snack that references local Alabama culture, places and/or people. Finished projects can be seen on display in the main Department of Art and Art History hallway on the first floor of the UAB Humanities building. Students worked conceptually with the idea of southern culture, history and ideals to create a snack and the packaging imagery to support it.

IDEO Workshop - Jemison Lecture Series

Beau Bergeron of IDEO

IDEO Communication Designer, Beau Bergeron, spent 3 days lecturing, ideating, making, and remixing at UAB’s graphic design studios. His lecture, “How to Get Everything You Want out of School, Job Hunting and Life,” takes students on his own wild-ride to score the job of his dreams and live life by his own rules. Through his personal insight and experience, students learn to take control of their own design practice and future.

Using IDEO’s creative method of learn, look, ask, try–students brainstorm the idea of connecting a soda vending machine to cell phones and social networking. The session began with these words of wisdom, “No idea is too crazy, do not play it safe today!” Students worked, shouted and waved for 40 minutes, drawing out ideas on sticky notes. Beau worked the floor like a DJ at a party, shouting out “THANK YOU” and “REMIX IT!”

The workshop also featured a poster design session and a one-on-one portfolio review. 

Logo Trends 2009

See the full story on logo lounge. 

Saffron Article on Brand Building

Brands used to be a guarantee of good quality. A product that did what it said on the tin laid a foundation of trust between consumers and a product. The likes of Disney, Coke and Sony built their reputation on consistently delivering quality products. ‘Sophisticated’ marketing, advertising and tag lines followed much later. See the complete article at Saffron!

Saffron's New Identity for LITRO.

Litro /

How can you succeed in the über-competitive European service station market? Powerful brands crave for our attention on European highways. Our challenge was to create an attractive brand to compete in the cut-throat market of gasoline distribution.

A clean slate is always a great place to start. And that was precisely our approach to this issue, a re-definition of the service station. Together, with our client Rompetrol (Romania’s challenger to incumbent Petrom) and Eight Inc. architects we have rethought the service station. The answer is Litro, a concept as simple and compelling as its name. See the complete article at Saffron!