“I knew that I wanted to make my BFA show work for me as much as possible, so I decided to use the resources I had at my disposal at school,” Clark said. “I used my fellow students as a focus group for branding my budding company. I had a vision that was all my own, but I could take my work into a classroom and enlist my peers as a creative sounding board. My professor, Doug Barrett, gave me the perfect platform to execute my design.”
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