"Chattanooga is a perfect example of the new south in the 21st century. It's a city in transition from its historic and industrial past to its technological and environmental future. Its a city that's creating its own typeface, a city that can see seven states. Chattanooga is the scenic city with plenty on the horizon, Y'all!"
Murphy used a typeface designed specifically for the city of Chattanooga as a way to reinforce the importance of design and how it can build a powerful message about everything that we do. Murphy's "Chat" Badge is also featured on Smithsonian.com in an article that explores the importance of design to development.
